The Profit Report by Brand provides a comprehensive overview of profitability across different brands.
It helps sellers evaluate brand performance by analyzing revenue, costs, and sales trends to support better strategic decisions at the brand level.
How to Access the Report
- Go to Sellenvo Dashboard
- Click on Reports from the top navigation menu
- Select Reports
- Under Profit Reports, click on Profit Report by Brand
Report Filters & Controls
You can customize the report using:
- Search Bar: Find a specific brand
- Filters: Apply advanced filtering options
- Sort: Organize data based on profitability
- Refresh: Reload and update report data
- Date Range (Start Date – End Date)
- Save Report
Report Data Explained
The report includes profitability data grouped by brand:
- Brand: Name of the brand
- Units Sold: Total number of items sold under the brand
- Sales Revenue: Total revenue generated by the brand
- Refunds: Total refunded amount
- Channel Fees: Fees deducted from sales channels
- Total Sales Revenue: Revenue after refunds and fees
- Daily Average Consumption: Average daily sales for the brand
- Last Sell Date: Most recent sale date for the brand
- Product Costs: Total product costs for the brand
- Product Ads Spends: Advertising costs associated with the brand
- All-in Return: Final return after all costs and adjustments
- Margin (%): Profit margin percentage
How to Use This Report
This report helps you:
- Evaluate overall brand profitability
- Compare performance across different brands
- Analyze the impact of costs and ads on brand performance
- Identify high-performing and low-performing brands
- Support brand-level planning and decision making
Exporting the Report
Same steps:
- Click Export
- Select fields
- Choose all or selected brands
- Download as CSV
Notes
- Use filters to analyze brand performance over time
- Sorting helps identify top-performing brands quickly
- Consider costs and ad spend when evaluating profitability
- Combine with item-level reports for deeper insights
